About us
Connecting product strategy and marketing execution to drive demand, differentiation, and growth.
Who we are
Your B2B Growth Catalyst
Strategic growth partners for distributors, wholesalers, and manufacturers across Europe – helping you win new distribution, accelerate sales, and build categories that grow.
We work with leadership teams that want to turn opportunity into revenue. Through market intelligence and hands-on commercial execution, we help businesses unlock growth, strengthen their route to market, and expand into new accounts, channels, and categories.
At RJJ Consulting, we bring together strategic thinking and practical commercial delivery. The result is clearer focus, stronger sales momentum, and growth that is grounded in market reality.
We partner with organisations that want to:
- Win new distribution and expand into new markets with confidence.
- Accelerate sales through stronger commercial focus and better category execution.
- Work with a partner who understands both boardroom priorities and frontline delivery.
Whether you operate in Cleaning & Hygiene, Catering Supplies, or adjacent B2B categories, we help you turn market insight into commercial traction and measurable growth.
our expertise
Why RJJ Consulting
With over 20 years driving B2B growth for FTSE 100 and Fortune 500 organisations, our founder has built deep expertise in the categories where commercial complexity is highest — Cleaning & Hygiene and Catering Supplies.
These sectors demand precision, category fluency and a commercial model that goes far beyond traditional retail thinking. That experience now powers our work across any B2B environment where distributors, wholesalers or commercial buyers shape the route to market.
We’ve helped:
Distributors — turn lowmargin categories into highperforming profit centres through sharper strategy, supplier optimisation and frontline sales execution.
Manufacturers — expand across UKI & EU markets with detailed market mapping, distribution prioritisation and sector expansion strategies.
FMCG Brands — enter B2B channels without cannibalising retail performance, using frameworks built for complex commercial buying environments.
Our depth in Cleaning, Hygiene and Catering provide a proven foundation for solving the toughest B2B commercial challenges. The same principles apply wherever category performance, channel strategy and commercial execution matter.
Our Engagement Pathway
Initial Meet & Diagnostic
An initial meeting (or call) to define what your needs and growth ambitions are, and how RJJ Consulting might be able to help you.
Proposal
A detailed breakdown of how we propose for RJJ to engage your business, what it would cost you, and what ROI you can expect.
Review
Once you have reviewed the Proposal you can define what, if any, of the proposed measures you want to engage us on. We will then agree a timeline and total cost for the engagement.
Implementation
Our implementation typically follows the steps of ‘Discover, Design, Organise, Activate”. These steps will be clearly defined as part of your proposal, and our progress consistently reported to you throughout our engagement.
Reach out to us to book your initial meet & diagnostic
We will come with lots of questions, but it helps if you have an outline of where you see the opportunities for growth in your business.