Case Studies
Our case studies highlight how we combine insight, strategy, and execution to deliver meaningful outcomes for our clients across industries.
delivering results
Every project presents unique challenges and opportunities
Our case studies highlight how we combine insight, strategy, and execution to deliver meaningful outcomes for our clients across industries. Explore the work behind the results and discover the impact of solutions designed to drive growth, performance, and long-term success.
sustained growth
UK Office Supplies Distributor — Cleaning Category Transformation (2025)
A major UK office supplies distributor engaged RJJ Consulting to overhaul their underdeveloped Cleaning Category. Despite representing <5% of total revenue, the category had been outperforming their Core (General Office Products) for three consecutive years, signalling untapped commercial potential.
Our diagnostic revealed that the category required a reset of several foundational elements. With the right structure, the business had a clear pathway to 3X category growth within 12 months.
We delivered a three phase transformation programme:
- Assortment Review
- Supplier Review
- Digital Review
Commercial Outcomes:
- SKU Rationalisation: Reduced the range from 100+ SKUs to 45, cutting operational complexity and improving stock efficiency.
- Supplier Consolidation: Streamlined procurement from 20 suppliers to 5, significantly improving buying power and longterm margin potential. This included securing two new direct supplier relationships the client had previously been unable to obtain.
- Digital Experience Upgrade: Reengineered the online category using datadriven insights – improved hierarchy, enhanced content quality, and strengthened compliance – resulting in a more intuitive customer journey and higher conversion potential.
This project created a scalable, margin positive category platform that positioned the distributor for sustained growth.
Helping you grow
Jones Business Systems, Ireland — Sales Capability Build for Cleaning & Hygiene (2026)
Following the acquisition of Brennan Catering Supplies and TMH Solutions, Jones Business Systems consolidated both businesses under Hygiene.ie as part of a new strategic direction. RJJ Consulting was engaged to equip their large field sales team to confidently operate in the Cleaning & Hygiene Category.
We delivered a full day immersive Category Training programme, covering:
- Hygiene 101
- Product efficacy and performance
- Regulatory and compliance considerations
- Consultative selling skills tailored to
- Cleaning & Hygiene
This was supported by several months of structured coaching, enabling the team to apply their learning in live customer conversations.
Commercial Outcomes:
- Initial target: >75% of the sales team actively selling Cleaning & Hygiene
- Final result: 85% of the team secured new Cleaning & Hygiene contracts
This engagement accelerated the integration of the acquired businesses and created a confident, commercially capable sales force ready to grow the Hygiene.ie brand.
Beyong strategy
European Ambient Foods Manufacturer — UKI Foodservice Market Entry
A European ambient foods manufacturer partnered with RJJ Consulting to lead their expansion into the UK & Ireland Foodservice channel.
We developed a three year market entry playbook, including:
- A quantified size of prize assessment
- Clear go / no go decision gates
- The commercial building blocks required to win in Foodservice
Beyond strategy, this was an executionled partnership. RJJ Consulting supported the client through the practical delivery of the plan—demonstrating our ability to combine strategic clarity with hands on commercial execution.
data driven approach
UK Independent Distributor — Cleaning Category Structure & Growth Programme
A UK independent distributor engaged RJJ Consulting to bring structure, clarity, and commercial discipline to their Cleaning Category. The project was delivered in phased workstreams, with each phase commissioned only after the successful completion of the previous one.
Phase 1 — Core Range Definition. Using marketwide data, we built a concise Chemicals & Paper core range based on an “90% of customer need in 15 products” principle.
Phase 2 — Supplier & Pricing Reset. We led a full tender process, renegotiating buying prices with the existing supplier base and introducing leading Chemical & Paper manufacturers who had not previously worked with the client.
Phase 3 — Value Proposition Development. We created a clear, compelling Value Proposition that aligned sales and marketing around a unified commercial message—positioning the business to win market share in a competitive category.
This structured, data driven approach gave the distributor a scalable category platform and a stronger commercial footing.
Let’s Build What Customers Want
Successful growth comes from creating products and experiences people choose again and again.
Let’s turn insight, innovation, and marketing into measurable business impact.