Sectors
At RJJ Consulting, we help manufacturers, distributors, and service providers unlock growth across complex B2B markets.
Sectors We Serve
Helping Businesses Grow in Complex B2B Markets
At RJJ Consulting, we help manufacturers, distributors, and service providers unlock growth across complex B2B markets. Our experience spans multiple sectors where route-to-market strategy, commercial execution, category development, and customer engagement are critical to success.
Whether you are entering a new market, expanding existing customer relationships, developing new categories, or refining your go-to-market approach, we provide the insight, strategy, and hands-on support needed to accelerate growth.
Explore the sectors where our expertise delivers measurable commercial results.
accelerate your growth
Foodservice
We support global food and beverage brands in expanding their presence across B2B channels. Our experience spans regional foodservice groups, national buying networks, and major international operators such as Brakes and Bidfood.
If you are a food, drink, or adjacent category supplier looking to accelerate your growth in Foodservice, we can help you identify the right customers, the right partners, and the right commercial plays to expand your revenue footprint.
Our expertise
Office
We have worked with some of the most recognised names in the Office Supplies sector, including Lyreco and Viking (Raja). Our expertise is frequently deployed by European distributors seeking to expand into the highvalue “Breakroom” categories of Cleaning & Catering.
Our work typically includes:
- Sales Training — equipping teams to lead confident, commercially credible conversations in Cleaning & Catering.
- Sales Coaching — ongoing support to build capability, reinforce behaviours, and guide live customer negotiations.
- Supplier Negotiation — securing direct supply that strengthens margin performance and conducting assortment reviews to remove lowvalue SKUs that burden operations.
- GotoMarket Improvements — enhancing website content, category hierarchy, and sales & marketing collateral to ensure your value proposition lands with customers.
Our founder, Ross Jones, was shortlisted for Executive of the Year at the European Office Products International (OPI) Awards in 2025, and also represented Reckitt in receiving the Vendor of the Year award.
accelerate results
HoReCa
Our team has worked with leading HoReCa organisations including Nisbets and Churchill China. While we understand the core categories of commercial tableware, catering equipment, and disposables, our expertise extends further — incorporating highmargin ancillary categories often overlooked by HoReCa suppliers, such as Cleaning & Hygiene and Snacking/Ambient Foods.
Whether you are a distributor seeking a clear roadmap of where to play, or a manufacturer evaluating the most effective routetomarket for deeper penetration, RJJ Consulting can provide a robust Market Map and a practical Playbook to win.
We can deliver the strategy, and — if preferred — provide hands-on execution support to accelerate results.
helping sales teams succeed
Janitorial
Our team has worked with global leaders in the Janitorial sector, including Clorox, Reckitt, and Diversey.
Our expertise enables you to shorten the learning curve and move quickly to revenue generation. We support clients in mapping the supplier and customer landscape, using a datadriven approach to identify where you have the strongest right to win. We also help distributors build a clear, commercially grounded go-to-market strategy that equips sales teams to succeed.
measurable results
Facilities Management
While Facilities Management spans multiple sectors — from Healthcare to Janitorial to Foodservice — many of our clients view FM as a critical battleground for growth.
Our team has experience working with ISS, Mitie, Sodexo, Compass, and other leading FM and Contract Catering organisations. RJJ Consulting helps you navigate the complexity of this diverse customer base and build a targeted, commercially sound growth plan that delivers measurable results.
Let’s Build What Customers Want
Successful growth comes from creating products and experiences people choose again and again.
Let’s turn insight, innovation, and marketing into measurable business impact.