One of the most emotive processes in designing a new menu is choosing the tableware to present the dishes on. The right dish can enhance your hard work and have the diner ‘cooing’ before they’ve even picked up their knife and fork – the sight and smell of your dish can mean that it is deemed a success before it’s even been tasted. Win-win for you and the customer. If you’re fortunate it might even lead to photos being circulated on social media, enticing friends and family to book themselves a table with you over the coming months.